César is one of the top media advisors in the US and Latin America, with more than 20 years of experience in marketing, political advertising and broadcast news. During the 2008 Presidential Elections, MAS Consulting was the Hispanic advertising agency of record for the McCain-Palin campaign, with César was in charge of production of Hispanic media materials for Senator McCain.
César served as Hispanic Creative Director/Producer for the Bush-Cheney 2000 campaign, and was a member of the Strategy/Media team for Bush-Cheney 2004. He has also served as Hispanic Creative Director for Jeb Bush 2002 and Rick Perry 2002 Texas Governor Election Campaign. César’s experience also includes campaigns in Mexico, Latin America and Spain.
César is the recipient of numerous prestigious advertising awards including Clios, EFFIE, Telly, Mobius as well as Addy awards. Additionally he was named “Creative All Star” by Adweek. César has been a guest speaker in many forums including George Washington University, Harvard University, Universidad Europea de Madrid (Spain), Universidad Pontificia de Salamanca (Spain) and Tec de Monterrey (Mexico) to name a few.
On the Public Affairs Arena, César has helped many organizations with their Hispanic communication needs like the Foundation for a Better Life and MATT.org (Mexicans and Americans Thinking Together). He is a member of the board of ProLiteracy World Wide, which is the most important Non-Governmental Organization in the world for Adult Literacy. Further, he also helped pass legislation for the anti-littering campaign in the city of Morelia in Michoacán, Mexico. He has also been active in the Water fluoridation campaign for Bexar County in the City of San Antonio, as well as a Plastic Bag Recycling movement/campaign for Bexar County in the city of San Antonio.